Lost on Route 66

the journey IS the destination

Presenting Twitter to your organization

These are the notes I used for a Twitter presentation for my organization.  My goal was to increase knowledge and decrease anxiety related to social media.  There was a PowerPoint presentation with keywords and concepts flying (unnecessarily) across a black background.  I gave up on it 10 minutes into the presentation.  Good thing.  It was much more effective in helping me visualize the information, than in actually conveying it.  Maybe I’ll revisit it later.

At the presentation, I proposed a short trial (2-4 weeks) where anyone within my organization who was interested would sign up for a Twitter account.  We would explore using Twitter to enhance existing communication and information sharing within our organization.  I knew full well that one can’t start a group tweeting and expect the participants to remain solely within the group.  But that works, since a secondary goal of the experiment was to help my organization gain experience using social media tools.

We’ll meet at the end of the trial period to review the types of communications that evolved and evaluate their effects, as well as discuss lessons learned.

As @levyj413 says: Mission! Tool! Metrics! Teach!

 

These notes are a little sparse and don’t reflect all of the topics discussed.  The conversation that developed during the presentation was quite productive.  While it is sometimes difficult to encourage and maintain the conversation during a presentation such as this, I have found it to be a worthwhile balance with positive outcomes.

 Also, it should be noted that I have previously given presentations to my organization discussing how the concepts of web 2.0 / social media and the paridigm shift in communication, collaboration, and content creation apply within my organization's "market."  That foundation allowed me to move quickly over certain topics and focus more on Twitter from a functional perscpetive.


Twitter 140 (as opposed to Twitter 101)


I'd be happy to have comments/suggestions.  My intention is to continue to develop this presentation and the associated materials and share the work-in-progress.